Website and SEO Toolkit

Creating, maintaining and fully leveraging your website in today’s marketplace is complicated to say the least. Don’t worry, A3 is here for you. We have pulled together the latest resources, expertise and tips into this comprehensive toolkit which features 2 actionable templates, 4 best practices guides, and an 8-part video series to show you how to pull it all together.

Best Practice - 10 Steps to Retool Your Website

This document contains everything you need to know about retooling your website. You'll learn about choosing primary and secondary keywords, creating an effective page layout, creating a site map, and auditing your website.

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Best Practice - Glossary of Web Terms

This document contains a list of web terms and their meanings in regard to web page design.

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Best Practice - Off-Page Optimization

Part of an effective website is off-page optimization. This document will help you understand the importance of off-page optimization, meaning inbound links to your website.

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Best Practice - Selecting Keywords

This document will help you understand and choose keywords that reflect your website and company properly. Keywords are one of the most important parts of Search Engine Optimization. Utilizing relevant keywords helps increase organic traffic to your website.

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Slides for all Videos in this Toolkit

Access the slides of the Website and SEO Toolkit videos and download them here to review at your convenience.

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Template - Keyword Research

Part of finding effective keywords is effective keyword research. This spreadsheet has a sample keyword selection list, and a blank list you can use for yourself. Use research from the Selecting Keyword document to fill this spreadsheet.

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Template - On-Page Optimization

This document will help you understand on-page optimization. You'll learn about the best keywords for your web pages, keyword density, keywords for images, and finding the best name for the site and each page.

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Template - Sitemap Content Plan

This template allows you to map out your website and all the pages and keywords you have deployed, with sections for images and comments. Additionally, there is an example site map included.

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Template - Website Strategy

This template allows you to map out your website strategy. You'll be able to plan keywords, website functionality, website visitors and geographies to target, and their order of importance.

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Video #1 Getting Started in Web & SEO

This high-level video will go over what to expect you'll learn in the Website and SEO Toolkit.

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Video #2 SEO Basics

This video will outline the basics of Search Engine Optimization. You'll learn about the usage and importance of the page title, URL, meta data, h1 and h2 tags, anchor text, keyword density, and image data.

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Video #3 10 Steps to Retool Your Website

This video is a more in-depth guide on how to retool your website. You'll learn about the importance of analytics, site auditing, URL selection, and domain names. This video makes use of the 10 Steps to Retool Your Website document and Site Map Content Plan template.

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Video #4 Defining Your Web Strategy

This video overviews viable web strategies to generate leads through your website. You'll learn about the importance of on-site calls to action, website functionality, and targeting visitor segments. This video makes use of the Website Strategy Template.

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Video #5 Choosing Your Keywords

This video will help you understand and brainstorm keywords. Utilizing tools like Google Ads, you'll be able to put together a list of comprehensive, useful keywords that properly relate to your business. This video makes use of the Selecting Keyword template.

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Video #6 On-Page Optimization

After choosing your keywords, you'll now want to apply your keywords to your site. This video will overview on-page optimization and proper keyword application. Using this video, you'll develop a plan to optimize your webpage.

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Video #7 Website Look & Feel

One of the most important parts of a new website is the first impression when a potential new customer lands on your homepage. This video will overview the look and feel of the website, and how accurately it reflects and presents your brand.

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Video #8 Off-Page Optimization

Off-page optimization is very difficult, but profitable leads make it worthwhile. This final video will cover the exact methods and importance of off-page optimization. You'll learn about optimizing off-page link placement, references, and how to create an effective off-page plan of attack.

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