Meet the A3 Boards & Committees
The Association for Advancing Automation (A3) is led and governed by the A3 Board of Directors. We also have Technology Strategy Boards in Robotics, Vision & Imaging, and Motion Control & Motors that provide strategic direction and help us stay on top of industry trends and needs. These boards are key to the success of the industry association. Our directors demonstrate expertise in their field, hold a position of industry leadership and a strong desire and commitment to selflessly help the industry. They are elected by the membership to serve two year terms.
If you are interested in serving on one of the Technology Strategy Boards, please contact A3. Calls for nominations are sent yearly to all members.
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A3 Board of Directors
Darcy Bachert
CEO
Prolucid Technologies Inc.
Milton Guerry
President US
SCHUNK Inc.
Jeffrey Burnstein
President
Association for Advancing Automation
Gunnar Block
Dipl. Ing. - Senior Product Manager
Schunk Carbon Technology, LLC
Lou Finazzo
Vice President Sales
FANUC America Corporation
Steve Kinney
Director of Training + Technical Solutions
Smart Vision Lights
Rashmi Misra
Chief AI Officer
Analog Devices, Inc.
Bernd Raithel
Director Product Management & Mktg. Siemens Factory Automation
Siemens Industry, Inc.
Eric Rice
Product Market Manager - Electric Automation
Festo Corporation
Nick Sischka
Director, Imaging Product Development
Edmund Optics
Peter Zafiro
General Manager
LinMot USA, Inc.
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A3 Robotics Technology Strategy Board
Lou Finazzo
Vice President Sales
FANUC America Corporation
Erik Nieves
CEO
Plus One Robotics
Milton Guerry
President US
SCHUNK Inc.
Jeffrey Burnstein
President
Association for Advancing Automation
Carl Doeksen
Global Robotics/Automation Leader
3M
Joe Gemma
Chief Revenue Officer
Wauseon Machine and Manufacturing
Satyandra Kumar Gupta
Chief Scientist and Co-Founder
GrayMatter Robotics
Jane Heffner
Vice President of Global Sales & Marketing
MiR - Mobile Industrial Robots
Christelle Keefer
Education Director, Robotics Business Unit
ABB Inc.
Mark Lewandowski
Robotics Network Innovation Leader
Procter & Gamble
Scot Lindemann
CEO
Mission Design & Automation
Robert Little
Chief of Robotics Strategy
ATI Industrial Automation
Matt Rendall
Co-Founder and CEO
OTTO Motors By Rockwell Automation
Craig Salvalaggio
President
Applied Manufacturing Technologies
Stuart C. Shepherd
President
Shepherd Solutions, Inc.
Tom Stocker
Director of North American Sales
Yaskawa America, Inc.
Suzy Teele
Chief Strategy Officer
ARM (Advanced Robotics for Manufacturing) Institute
Matthew Wicks
VP/GM Robotics Automation
Zebra Technologies
Melonee Wise
Chief Product Officer
Agility Robotics Inc.
Alex Shikany
Executive Vice President
Association for Advancing Automation
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A3 Vision & Imaging Technology Strategy Board
Darcy Bachert
CEO
Prolucid Technologies Inc.
Steve Kinney
Director of Training + Technical Solutions
Smart Vision Lights
Nick Sischka
Director, Imaging Product Development
Edmund Optics
Jeffrey Burnstein
President
Association for Advancing Automation
Steve Wardell
Director, Imaging
ATS Corporation
Jeffrey Adolf
Vision Technology Lead
3M
Sina Afrooze
CEO
Apera AI
John Agapakis
Director, Traceability Product Management
OMRON Automation - Americas
Jim Anderson
Consulting and Digital Solutions - Quality Control
SICK, Inc.
David Bruce
Engineering Manager
FANUC America Corporation
Jason Covar
General Manager
The Imaging Source LLC
Georgy Das
Director of Systems & Training
Midwest Optical Systems, Inc.
David Dechow
Owner
Machine Vision Source, LLC
Dale Deering
Director - Scanning Products
Teledyne DALSA
Ed Goffin
Vice President, Growth
Pleora Technologies
Daniel Lau
Professor, Director of Graduate Studies, Electrical Engineering, Signal Processi
University of Kentucky
Rusty Ponce De Leon
President
STEMMER IMAGING, formerly Phase 1 Technology Corp.
Gloria Putnam
Global Director Marketing & Sales
Gpixel Microelectronics Inc.
Dana Whalls
Vice President
Association for Advancing Automation
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A3 Motion Control & Motors Technology Strategy Board
Eric Rice
Product Market Manager - Electric Automation
Festo Corporation
Scott Murr
Sr. Director of Business Development
Electron Energy Corporation
Peter Zafiro
General Manager
LinMot USA, Inc.
Gunnar Block
Dipl. Ing. - Senior Product Manager
Schunk Carbon Technology, LLC
Jeffrey Burnstein
President
Association for Advancing Automation
Maxwell Alexander
Sales Development Manager, US
B&R Industrial Automation
Kevin Barker
President
BECKHOFF
Christine Bush
Director, Robotic Center
Schneider Electric
Scott Evans
VP of Strategy
Regal Rexnord
David Gelfuso
Chief Operating Officer
ADVANCED Motion Controls
Ted Hiserodt
National Sales Manager
Parker Hannifin - Motion Systems Group
William J. Kegley
Director Product Management, Motion Control Business
Rockwell Automation
John Krasnokutsky
Marketing Director
Siemens Industry, Inc.
Paul McGrath
National Sales Manager
Maxon
Kevin McNicholas
Managing Partner, Founder
Integr-i-motion, LLC
Ralf Opper
Business Development Manager
Bosch Rexroth Corporation
Silas Robertson
SVP Sales and Marketing
Applied Automation
Andy Sklierenko
VP Sales
Moons' Industries, Inc.
Dana Whalls
Vice President
Association for Advancing Automation
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A3 Artificial Intelligence Technology Strategy Board
Rashmi Misra
Chief AI Officer
Analog Devices, Inc.
Jeffrey Burnstein
President
Association for Advancing Automation
Jeff Abell
Director & Chief Scientist for Global Mftg., Mftg. Systems Research
General Motors
Juan Luis Aparicio
Founder & CEO
Reshape Automation
Jon Battles
VP Technology Strategy
Collaborative Robotics
Henrik I. Christensen
Co-Founder
Robust AI
Christie Decuir
Senior Director of NVIDIA's Robotic Strategic Alliances
NVIDIA
Claude A. Dinsmoor
Vice President Robotics R&D
FANUC America Corporation
Dianne Eldridge
Worldwide Business Development Leader, Industrial AI/GenAi
Amazon
Gregory Hollows
Vice President, Product Strategy
Edmund Optics
Michael P. Jacobs
Founder, Executive
Applied Manufacturing Technologies
Torsten Kroeger
Chief Technology Officer
Intrinsic
Joe Lui
Managing Director, Global Robotics Practice Lead, Industry X.O
Accenture
Ben Tan
Product Management Director - Industrial and Supply Chain AI
Intel Corporation
Massimiliano Versace
CEO
Neurala, Inc.
Robert Huschka
Vice President of Education Strategies
Association for Advancing Automation
Bernd Raithel
Director Product Management & Mktg. Siemens Factory Automation
Siemens Industry, Inc.

A3 Mexico Advisory Board
Jeffrey Burnstein
President
Association for Advancing Automation
Antonio Balbin
CEO
INNOVATIVE AUTOMATION SOLUTIONS, S.A. DE C.V.
Jorge Cosio
General Manager
Yaskawa America, Inc.
Filiberto Cruz Morales
Managing Director
BECKHOFF
Xavier Diez Millan
Business Development
Edmund Optics
Uriel Fraire
Director Mexico
Universal Robots México SA De CV
Marcial Gahwiler
Managing Director - Mexico
Maxon Mexico
Roger Mauricio Guerrero Ramos
Country Business Unit Lead RC-MX & CAM
Siemens S.A. de C.V
Christopher Hernández
General Manager
KUKA Robotics Corporation
Daniel Hernández
General Manager - Mexico
WAGO Corporation
Juan Carlos López
Sales Director
Zimmer Group US, Inc.
Pablo Minjares
Robotic Sales Manager Mexico
Stäubli Robotics
Erik Nieves
CEO
Plus One Robotics
Ángel Valle
International Sales Manager
SCHUNK Inc.
Fernando Zaldivar
Account Executive
Intel Corporation
Claudia Rodriguez
A3 Mexico Markering Manager
Association for Advancing Automation
Deb Kling
Vice President of Marketing
Association for Advancing Automation
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A3 Market Intelligence Committee
The Market Intelligence Committee of the Association for Advancing Automation (A3) plays a pivotal role in guiding the association's strategic activities and ensuring alignment with member needs. Through its expertise in analyzing industry trends, market performance, and emerging opportunities, the committee provides valuable insights that shape A3’s initiatives, events, and resources. By identifying key challenges and opportunities within the robotics, vision and imaging, motion control, and AI sectors, the committee helps A3 prioritize efforts that deliver maximum value to members. This collaborative approach ensures that A3 remains a forward-thinking leader in the automation industry, addressing the evolving demands of its diverse membership.
Michael Troiano
President/CEO
1stVision Inc.
Gerard Andrews
Product Marketing Mgr., Robotics
NVIDIA
Alex Chausovsky
Director of Analytics and Consulting
Bundy Group
Bill Faber
Director, Industrials Segment BD & Sales
Delta Electronics (Americas) Ltd.
Lou Finazzo
Vice President Sales
FANUC America Corporation
Jane Heffner
Vice President of Global Sales & Marketing
MiR - Mobile Industrial Robots
Gregory Hollows
Vice President, Product Strategy
Edmund Optics
Matt Rendall
Co-Founder and CEO
OTTO Motors By Rockwell Automation
Eric Rice
Product Market Manager - Electric Automation
Festo Corporation
Thomas Rozema
CRO
JR Automation – A Hitachi Group Company
Alex Shikany
Executive Vice President
Association for Advancing Automation
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A3 Marketing Committee
The A3 Marketing Committee is dedicated to expanding the influence of the Association for Advancing Automation (A3) while enhancing member experience and marketing offerings. Comprising innovative industry leaders, the committee collaborates to expand the impact of A3’s brand and the transformative benefits of automating across industries. Together, the committee generates strategies and designs cooperative marketing programs that fairly and effectively highlight member organizations, showcasing automation as a driver of innovation, efficiency, and growth.
Tim Stellmacher
VP Sales and Development
PBC Linear
Brigitte Davis
Director of Marketing
MiR - Mobile Industrial Robots
Cynthia Jamison-Brashier
Events & Media Relations, Robotics Division NA
Stäubli Robotics
Scott Marsic
Group Product Manager
EPSON America, Inc.
Ron A. Massa
President
RMA Electronics, Inc.
Marc Mustard
Head of Communications
ABB Inc.
Eric Petz
Head of Marketing
Apera AI
Jennifer Ramsey
Event Marketing Manager
Formic Technologies
Jennifer Rogers
Marketing Manager, Shape Technologies Group
Shape Process Automation
Cissi Schaffer
CEO
Effecto Formerly Applied Robotics
Rick Schoelles
Northeast Regional Sales Manager
Lenze Americas
Adam Tomas
Applications Engineer
Parker Hannifin
Evan VanDerwerker
Director of Marketing
ATI Industrial Automation
Clare Welham
Marketing Manager
SCHUNK Inc.
Rene Ymzon
Marketing Manager
ADVANCED Motion Controls
Deb Kling
Vice President of Marketing
Association for Advancing Automation
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A3 Vision Standards Committee
The A3 Vision Standards Committee is a committee of vision experts who provide guidance to the Vision Technology Strategy Board on all things vision standards related.
Jeffrey Adolf
Vision Technology Lead
3M
Eric Carey
Vice President and General Manager
Teledyne DALSA
George Chamberlain
CEO
Pleora Technologies Inc.
Steve Mott
Vice President
Components Express, Inc.
Christoph Zierl
Director Organization Development
MVTec Software GmbH
Robert Huschka
Vice President of Education Strategies
Association for Advancing Automation
Bob McCurrach
Director of Standards Development
Association for Advancing Automation
Marla Wills
Standards Coordinator
Association for Advancing Automation
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A3 Education Committee
The A3 Education Committee unites industry leaders, educational institutions, and non-profit organizations to foster collaboration between the automation industry and education. The committee champions education, training, and workforce development initiatives across secondary, post-secondary, and incumbent workforce programs. It also oversees key efforts such as selecting the A3 Educator of the Year, supporting the Education Pavilion at Automate, organizing Educator Day at Automate, and contributing to various trade shows and events.
Jim Devaprasad
Professor, College of Eng., Tech. and Economic Dev
Lake Superior State University
Tad Douce
Director
National Robotics Challenge / EduEverything, Inc.
Corey Adams
Education Program Manager
Universal Robots
Paul Aiello
Regional Sales Manager
FANUC America Corporation
Ragu Athinarayanan
Professor
Purdue University
Amanda Beaton
Program Manager
Siemens Industry, Inc.
Clint Chapman
Sr. Mgr. Strategic Partner Relations
Yaskawa America, Inc.
Alex Chausovsky
Director of Analytics and Consulting
Bundy Group
Ian Foslien
Global Portfolio Leader - Robotics & Automation, Abrasive Systems Division
3M
Joe Gemma
Chief Revenue Officer
Wauseon Machine and Manufacturing
Jerry Gintz
Professor
Arizona State University
Brandon Hudson
Director of Championships
SkillsUSA
Christelle Keefer
Education Director, Robotics Business Unit
ABB Inc.
Daniel Lau
Professor, Director of Graduate Studies, Electrical Engineering, Signal Processi
University of Kentucky
Scott A. Lucas
VP Aviation and Manufacturing
WSU Tech
Lisa Masciantonio
Chief Workforce Officer
ARM (Advanced Robotics for Manufacturing) Institute
Craig McAtee
Executive Director & CEO
National Coalition of Advanced Technology Centers (NCATC)
Glade Montgomery
Senior Vice President of Partnerships
Project Lead The Way
Ted Rozier
Director of Digital, Advanced Technology and Robotics
FESTO Didactic
Craig Salvalaggio
President
Applied Manufacturing Technologies
Andy Schaafs
Director Programs
Robotics Education and Competition Foundation
J. Bryan Sellars
Segment Marketing Manager
SICK, Inc.
Tarek Shraibati
VP International and Developing Programs
Robotics Education and Competition Foundation
Nick Sischka
Director, Imaging Product Development
Edmund Optics
Michael Torrence
Motlow College
Chelle Travis
Executive Director
SkillsUSA
Robert Huschka
Vice President of Education Strategies
Association for Advancing Automation
Joshua Ebert
Curriculum Development Manager
Association for Advancing Automation
Mackenzie Johnson
Conference Manager
Association for Advancing Automation
Deb Kling
Vice President of Marketing
Association for Advancing Automation
Ritch Ramey
Director of Education
Association for Advancing Automation