A3 Boards and Committees

Meet the A3 Boards & Committees

The Association for Advancing Automation (A3) is led and governed by the A3 Board of Directors. We also have Technology Strategy Boards in Robotics, Vision & Imaging, and Motion Control & Motors that provide strategic direction and help us stay on top of industry trends and needs. These boards are key to the success of the industry association. Our directors demonstrate expertise in their field, hold a position of industry leadership and a strong desire and commitment to selflessly help the industry. They are elected by the membership to serve two year terms.

If you are interested in serving on one of the Technology Strategy Boards, please contact A3. Calls for nominations are sent yearly to all members.

A3 Board of Directors

Chairperson

Milton Guerry

President US

SCHUNK Inc.

President

Jeffrey Burnstein

President

Association for Advancing Automation

Member

Darcy Bachert

CEO

Prolucid Technologies Inc.

Member

Gunnar Block

Dipl. Ing. - Senior Product Manager

Schunk Carbon Technology, LLC

Member

Lou Finazzo

Vice President Sales

FANUC America Corporation

Member

Steve Kinney

Director of Training + Technical Solutions

Smart Vision Lights

Member

Rashmi Misra

Chief AI Officer

Analog Devices, Inc.

Member

Bernd Raithel

Director Product Management & Mktg. Siemens Factory Automation

Siemens Industry, Inc.

Member

Eric Rice

Product Market Manager - Electric Automation

Festo Corporation

Member

Steve Wardell

Director, Imaging

ATS Corporation

Member

Matthew Wicks

VP/GM Robotics Automation

Zebra Technologies

Member

Peter Zafiro

General Manager

LinMot USA, Inc.

A3 Robotics Technology Strategy Board

1st Vice Chair

Lou Finazzo

Vice President Sales

FANUC America Corporation

2nd Vice Chair

Erik Nieves

CEO

Plus One Robotics

President

Jeffrey Burnstein

President

Association for Advancing Automation

Member

Carl Doeksen

Global Robotics/Automation Leader

3M

Member

Thomas Evans

Robotics CTO

Honeywell Intelligrated

Member

Joe Gemma

Robotic Automation Sales Manager

Wauseon Machine

Member

Jane Heffner

Vice President of Global Sales & Marketing

MiR - Mobile Industrial Robots

Member

Christelle Keefer

Education Director, Robotics Business Unit

ABB Inc.

Member

Mark Lewandowski

Robotics Network Innovation Leader

Procter & Gamble

Member

Scot Lindemann

CEO

Mission Design & Automation

Member

Robert Little

Chief of Robotics Strategy

ATI Industrial Automation

Member

Matt Rendall

Co-Founder and CEO

OTTO Motors By Rockwell Automation

Member

Ted Rozier

Director of Digital, Advanced Technology and Robotics

FESTO Didactic

Member

Craig Salvalaggio

President

Applied Manufacturing Technologies

Member

Stuart C. Shepherd

President

Shepherd Solutions, Inc.

Member

Tom Stocker

Director of North American Sales

Yaskawa America, Inc.

Member

Matthew Wicks

VP/GM Robotics Automation

Zebra Technologies

Member

Melonee Wise

Chief Product Officer

Agility Robotics Inc.

A3 Vision & Imaging Technology Strategy Board

1st Vice Chair

Steve Kinney

Director of Training + Technical Solutions

Smart Vision Lights

Chairperson

Darcy Bachert

CEO

Prolucid Technologies Inc.

President

Jeffrey Burnstein

President

Association for Advancing Automation

Member

Jeffrey Adolf

Vision Technology Lead

3M

Member

Sina Afrooze

CEO

Apera AI

Member

John Agapakis

Director, Traceability Product Management

OMRON Automation - Americas

Member

Jim Anderson

Consulting and Digital Solutions - Quality Control

SICK, Inc.

Member

Ghislain Beaupré

Vice President and General Manager

Teledyne DALSA

Member

David Bruce

Engineering Manager

FANUC America Corporation

Member

Jason Covar

General Manager

The Imaging Source LLC

Member

Georgy Das

Director of Systems & Training

Midwest Optical Systems, Inc.

Member

David Dechow

Owner

Machine Vision Source, LLC

Member

Dale Deering

Director - Scanning Products

Teledyne DALSA

Member

Ed Goffin

Vice President, Growth

Pleora Technologies

Member

Daniel Lau

Professor, Director of Graduate Studies, Electrical Engineering, Signal Processi

University of Kentucky

Member

David Mayers

Sales Director - North America

IDS Imaging Development Systems, Inc.

Member

Rusty Ponce De Leon

President

STEMMER IMAGING, formerly Phase 1 Technology Corp.

Member

Gloria Putnam

Global Director Marketing & Sales

Gpixel Microelectronics Inc.

Member

Nick Sischka

Director, Imaging Product Development

Edmund Optics

Member

Steve Wardell

Director, Imaging

ATS Corporation

A3 Motion Control & Motors Technology Strategy Board

1st Vice Chair

Eric Rice

Product Market Manager - Electric Automation

Festo Corporation

2nd Vice Chair

Peter Zafiro

General Manager

LinMot USA, Inc.

Chairperson

Gunnar Block

Dipl. Ing. - Senior Product Manager

Schunk Carbon Technology, LLC

President

Jeffrey Burnstein

President

Association for Advancing Automation

Member

Maxwell Alexander

Sales Development Manager, US

B&R Industrial Automation

Member

Kevin Barker

President

BECKHOFF

Member

Chris Blake

President

Maxon

Member

Christine Bush

Director, Robotic Center

Schneider Electric

Member

Scott Evans

VP of Strategy

Regal Rexnord

Member

David Gelfuso

Chief Operating Officer

ADVANCED Motion Controls

Member

Ted Hiserodt

National Sales Manager

Parker Hannifin - Motion Systems Group

Member

William J. Kegley

Director Product Management, Motion Control Business

Rockwell Automation

Member

John Krasnokutsky

Marketing Director

Siemens Industry, Inc.

Member

Kevin McNicholas

Managing Partner, Founder

Integr-i-motion, LLC

Member

Ralf Opper

Business Development Manager

Bosch Rexroth Corporation

Member

John Payne

Vice President Motion Division

Yaskawa America, Inc.

Member

Silas Robertson

SVP Sales and Marketing

Applied Automation

Member

Andy Sklierenko

VP Sales

Moons' Industries, Inc.

Scott Murr

Sr. Director of Business Development

Electron Energy Corporation

A3 Artificial Intelligence Technology Strategy Board

Chairperson

Rashmi Misra

Chief AI Officer

Analog Devices, Inc.

President

Jeffrey Burnstein

President

Association for Advancing Automation

Staff Liaison

Robert Huschka

Vice President of Education Strategies

Association for Advancing Automation

Member

Jeff Abell

Director & Chief Scientist for Global Mftg., Mftg. Systems Research

General Motors

Member

Juan Luis Aparicio

Founder & CEO

Reshape Automation

Member

Jon Battles

VP Technology Strategy

Collaborative Robotics

Member

Henrik I. Christensen

Co-Founder

Robust AI

Member

Christie Decuir

Senior Director of NVIDIA's Robotic Strategic Alliances

NVIDIA

Member

Claude A. Dinsmoor

Vice President Robotics R&D

FANUC America Corporation

Member

Dianne Eldridge

Worldwide Business Development Leader, Industrial AI/GenAi

Amazon

Member

Gregory Hollows

Vice President, Product Strategy

Edmund Optics

Member

Michael P. Jacobs

Founder, Executive

Applied Manufacturing Technologies

Member

Torsten Kroeger

Chief Technology Officer

Intrinsic

Member

Joe Lui

Managing Director, Global Robotics Practice Lead, Industry X.O

Accenture

Member

Bernd Raithel

Director Product Management & Mktg. Siemens Factory Automation

Siemens Industry, Inc.

Member

Ben Tan

Product Management Director - Industrial and Supply Chain AI

Intel Corporation

Member

Massimiliano Versace

CEO

Neurala, Inc.

A3 Mexico Advisory Board

Member

Antonio Cabelaris Balbin

CEO

INNOVATIVE AUTOMATION SOLUTIONS, S.A. DE C.V.

Member

Jorge Cosio

General Manager

Yaskawa America, Inc.

Member

Filiberto Cruz Morales

Managing Director

BECKHOFF

Member

Xavier Diez Millan

Business Development

Edmund Optics

Member

Uriel Fraire

Director Mexico

Universal Robots México SA De CV

Member

Marcial Gahwiler

Managing Director - Mexico

Maxon Mexico

Member

Roger Mauricio Guerrero Ramos

Country Business Unit Lead RC-MX & CAM

Siemens S.A. de C.V

Member

Christopher Hernandez

General Manager

KUKA de México S de RL de CV

Member

Daniel Hernandez

General Manager - Mexico

Wago Sa De Cv

Member

Juan Carlos López

Sales Director

Zimmer Group US, Inc.

Member

Pablo Minjares Minjares Gonzalez

Director of Robotics - Mexico

Stäubli Robotics

Member

Ángel Daniel Valle Marquez

International Sales Manager

SCHUNK Intec S.A. DE C.V.

Member

Fernando Zaldivar

Account Executive

Intel Corporation

A3 Market Intelligence Committee

The Market Intelligence Committee of the Association for Advancing Automation (A3) plays a pivotal role in guiding the association's strategic activities and ensuring alignment with member needs. Through its expertise in analyzing industry trends, market performance, and emerging opportunities, the committee provides valuable insights that shape A3’s initiatives, events, and resources. By identifying key challenges and opportunities within the robotics, vision and imaging, motion control, and AI sectors, the committee helps A3 prioritize efforts that deliver maximum value to members. This collaborative approach ensures that A3 remains a forward-thinking leader in the automation industry, addressing the evolving demands of its diverse membership.

Chairperson

Michael Troiano

President/CEO

1stVision Inc.

Staff Liaison

Alex Shikany

Vice President - Membership & Business Intelligence

Association for Advancing Automation

Member

Gerard Andrews

Product Marketing Mgr., Robotics

NVIDIA

Member

Alex Chausovsky

Director of Analytics and Consulting

Bundy Group

Member

Bill Faber

Director, Industrials Segment BD & Sales

Delta Electronics (Americas) Ltd.

Member

Lou Finazzo

Vice President Sales

FANUC America Corporation

Member

Jane Heffner

Vice President of Global Sales & Marketing

MiR - Mobile Industrial Robots

Member

Gregory Hollows

Vice President, Product Strategy

Edmund Optics

Member

Nate Mahoney

CFO

Pasco

Member

Matt Rendall

Co-Founder and CEO

OTTO Motors By Rockwell Automation

Member

Eric Rice

Product Market Manager - Electric Automation

Festo Corporation

Member

Thomas Rozema

CRO

JR Automation – A Hitachi Group Company

A3 Marketing Committee

The A3 Marketing Committee is dedicated to expanding the influence of the Association for Advancing Automation (A3) while enhancing member experience and marketing offerings. Comprising innovative industry leaders, the committee collaborates to expand the impact of A3’s brand and the transformative benefits of automating across industries. Together, the committee generates strategies and designs cooperative marketing programs that fairly and effectively highlight member organizations, showcasing automation as a driver of innovation, efficiency, and growth.

Chairperson

Tim Stellmacher

VP Sales and Development

PBC Linear

Staff Liaison

Deb Kling

Vice President of Marketing

Association for Advancing Automation

Member

Charles Haines

Marketing Manager

ATI Industrial Automation

Member

John Halvorsen

Director of Marketing

SMC Corporation of America

Member

Shane Rose

Marketing and Business Development Manager

PushCorp, Inc.

Member

Brigitte Davis

Director of Marketing

MiR - Mobile Industrial Robots

Member

Cynthia Jamison-Brashier

Events & Media Relations, Robotics Division NA

Stäubli Robotics

Member

Scott Marsic

Group Product Manager

EPSON America, Inc.

Member

Ron A. Massa

President

RMA Electronics, Inc.

Member

Marc Mustard

Head of Communications

ABB Inc.

Member

Eric Petz

Head of Marketing

Apera AI

Member

Jennifer Ramsey

Event Marketing Manager

Formic Technologies

Member

Jennifer Rogers

Marketing Manager, Shape Technologies Group

Shape Process Automation

Member

Cissi Schaffer

CEO

Effecto Formerly Applied Robotics

Member

Rick Schoelles

Northeast Regional Sales Manager

Lenze Americas

Member

Evan VanDerwerker

Director of Marketing

ATI Industrial Automation

Member

Clare Welham

Marketing Manager

SCHUNK Inc.

Member

Rene Ymzon

Marketing Manager

ADVANCED Motion Controls

A3 Vision Standards Committee

The A3 Vision Standards Committee is a committee of vision experts who provide guidance to the Vision Technology Strategy Board on all things vision standards related.

Staff Liaison

Robert Huschka

Vice President of Education Strategies

Association for Advancing Automation

Staff Liaison

Bob McCurrach

Director of Standards Development

Association for Advancing Automation

Staff Liaison

Marla Wills

Standards Coordinator

Association for Advancing Automation

Member

Jeffrey Adolf

Vision Technology Lead

3M

Member

Chris Beynon

Chief Technology Officer

Active Silicon, Inc.

Member

Eric Bourbonnais

Software Designer

Teledyne DALSA

Member

Eric Carey

Vice President and General Manager

Teledyne DALSA

Member

George Chamberlain

CEO

Pleora Technologies Inc.

Member

Reynold J. Dodson

President

BitFlow, Inc.

Member

James Falconer

Product Manager

Pleora Technologies

Member

Uwe Hagmaier

Vice President

Balluff EMEA

Member

Mike Miethig

Technical Manager

Teledyne DALSA

Member

Steve Mott

Vice President

Components Express, Inc.

Member

Lisa Ripke

Software Developer

Basler AG

Member

Martin Schwarzbauer

Manager R&D Camera Systems

Excelitas PCO GmbH

Member

Christoph Zierl

Director Organization Development

MVTec Software GmbH

A3 Education Committee

The A3 Education Committee unites industry leaders, educational institutions, and non-profit organizations to foster collaboration between the automation industry and education. The committee champions education, training, and workforce development initiatives across secondary, post-secondary, and incumbent workforce programs. It also oversees key efforts such as selecting the A3 Educator of the Year, supporting the Education Pavilion at Automate, organizing Educator Day at Automate, and contributing to various trade shows and events.

Co-Chair

Jim Devaprasad

Professor, College of Eng., Tech. and Economic Dev

Lake Superior State University

Co-Chair

Tad Douce

Director

National Robotics Challenge / EduEverything, Inc.

Staff Liaison

Joshua Ebert

Curriculum Development Manager

Association for Advancing Automation

Staff Liaison

Robert Huschka

Vice President of Education Strategies

Association for Advancing Automation

Staff Liaison

Mackenzie Johnson

Conference Manager

Association for Advancing Automation

Staff Liaison

Deb Kling

Vice President of Marketing

Association for Advancing Automation

Staff Liaison

Ritch Ramey

Director of Education

Association for Advancing Automation

Member

Corey Adams

Business Development EDU

Universal Robots

Member

Paul Aiello

Regional Sales Manager

FANUC America Corporation

Member

Ragu Athinarayanan

Professor

Purdue University

Member

Amanda Beaton

Program Manager

Siemens Industry, Inc.

Member

Clint Chapman

Sr. Mgr. Strategic Partner Relations

Yaskawa America, Inc.

Member

Alex Chausovsky

Director of Analytics and Consulting

Bundy Group

Member

Ian Foslien

Global Portfolio Leader - Robotics & Automation, Abrasive Systems Division

3M

Member

Joe Gemma

Robotic Automation Sales Manager

Wauseon Machine

Member

Jerry Gintz

Professor

Arizona State University

Member

Brandon Hudson

Director of Championships

SkillsUSA

Member

Christelle Keefer

Education Director, Robotics Business Unit

ABB Inc.

Member

Daniel Lau

Professor, Director of Graduate Studies, Electrical Engineering, Signal Processi

University of Kentucky

Member

Scott A. Lucas

VP Aviation and Manufacturing

WSU Tech

Member

Lisa Masciantonio

Chief Workforce Officer

ARM (Advanced Robotics for Manufacturing) Institute

Member

Craig McAtee

Executive Director & CEO

National Coalition of Advanced Technology Centers (NCATC)

Member

Glade Montgomery

Senior Vice President of Partnerships

Project Lead The Way

Member

Ted Rozier

Director of Digital, Advanced Technology and Robotics

FESTO Didactic

Member

Craig Salvalaggio

President

Applied Manufacturing Technologies

Member

Andy Schaafs

Director Programs

Robotics Education and Competition Foundation

Member

J. Bryan Sellars

Segment Marketing Manager

SICK, Inc.

Member

Tarek Shraibati

VP International and Developing Programs

Robotics Education and Competition Foundation

Member

Nick Sischka

Director, Imaging Product Development

Edmund Optics

Member

Chelle Travis

Executive Director

SkillsUSA