Marketing & Lead Generation Toolkit
Best Practice - Public Relations
This presentation functions as Public Relations 101. You'll learn everything you need to know about PR, including outlets such as press releases, product listings, technology articles, and magazine covers. Additionally, you'll learn how to build an editorial calendar to structure your press releases properly.
Best Practice - Newsletters
This asset contains the best practices for creating an Email Newsletter. The document goes over the best methods for successful newsletters, such as a clear goal, maintaining a production calendar, drafting and edits, and the review process.
Best Practice - Trade Show Exhibiting
Tradeshows and Expos are one of the best places for marketing and lead generation. This presentation contains everything you need to know about marketing at a tradeshow, including budgeting, demo and table design, booth layout, and graphics for your booth.
Best Practice - Video
For consumers, watching a video about a product is almost always easier than reading about it. This presentation goes in-depth about the best practices for creating videos for your business.
Best Practice - Webinars
This presentation functions as Webinars 101. You'll learn about the best practices and success goals for webinars, including creating plans and strategies to reach the right audience.
Template - Competitor Matrix
This template serves as a guide for mapping out the advantages and practices of your biggest competitors. Utilization of this template is covered in Video #2 - Marketing Strategy Foundation.
Template - Detailed Budget Planning
This in-depth template allows you to strategically track your expense budget. Included are tables for travel, new products, marketing costs, salary, and other expenses.
Template - Marketing Current State Overview
This detailed template will help you and your team track a myriad of metrics for your biggest customers. You'll be able to graph top sales, products, cities, and future opportunities.
Template - Marketing Dashboard
This in-depth template offers everything you need to keep track of your marketing campaigns. Included are web metrics, past trade events, overall quarterly metrics, keyword rankings, and much more.
Template - Marketing Strategy
This in-depth template has everything you need to plan your marketing strategy. You'll be able to set criteria for market selection, create your marketing foundation, and draft elevator pitches.
Template - Target Market
This template allows you to segment your most significant clients to find their value and opportunities properly. Included is a section for data based on each client, with metrics for the current supplier, estimated company sales, addressable factors, and primary competitors.
Template - Trade Show Planning Matrix
This template allows you to plan and track your progress during a trade show or expo. You'll be able to track budget, shipping, staff time per day, staff expenses, and more.
Slides for all Videos in this Toolkit
Access the slides of the Marketing and Lead Generation Toolkit videos and download them here to review at your convenience.
Video #1 Getting Started in Marketing
This high-level video will go over what to expect you'll learn in the Marketing and Lead Generation Toolkit.
Video #2 Marketing Strategy Foundation
This video serves as a detailed overview of the beginning of forming your Marketing Strategy. The steps in this video are not a solitary exercise; starting a discussion with your team is key to building a solid marketing strategy. The templates used in this video are the Competitor Matrix template, the Marketing Strategy template, and the Marketing Current State Overview template.
Video #3 Marketing Strategy
After drafting your marketing strategy foundation in the previous video, you'll now learn how to guide and focus your strategies to start targeting your ideal market. You'll start with the basics of targeting the market here, which will then be expanded upon in the next two videos, Target Market Definition and Target Market Sizing.
Video #4 Target Market Definition
This video overviews the process of identifying your market selection and makes use of the Target Market Template.
Video #5 Target Market Sizing
This video details the importance of understanding Market Sizing. Market sizing allows you to plan your marketing strategy, including how much and what kind of marketing you'll be doing for a specific market. This video makes use of the Target Market Template
Video #6 Value Proposition & Core Messages
This video will help you understand what a value proposition is and how to define core messages. You'll also learn the difference between marketing, advertising, public relations, and branding.
Video #7 Marketing Tactics
This overview of various marketing practices and tactics will help ensure your marketing tactics lead to great lead generation and, subsequently, increased business.
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