Robotics
The Road to Mass Adoption of Robotics
The growth potential of robotics is immense. Yet, many businesses – including SMEs – are still waiting for the right opportunity to invest. How can robotics be turned into a compelling business opportunity for these new end-users? By drawing upon insights from several hundred automation projects and 1000+ supplier proposals from HowToRobot’s global marketplace, Søren Peters will show how to fill the gaps between new buyers and sellers and accelerate adoption, including:
- The common communication gaps between buyers and sellers during the procurement process – and how to address them.
- How current business models are discouraging businesses from investing in robotics – and how to turn customer incentives around.
- The key “market switch” that accelerated IT adoption among mainstream users – and what the robotics industry can learn from it.
Søren Peters, CEO, HowToRobot
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