AIA Appoints Public Relations Manager

ANN ARBOR, Mich., October 14, 2000 - Heather Straight has joined the Automated Imaging Association (AIA) as its new Public Relations Manager.

Ms. Straight will promote the trade association's membership benefits, events and online resources through media relations, trade show management and strategic communications planning.

"Heather's role will be to expand awareness of the AIA and its online magazine, Machine Vision Online," said AIA Executive Director Jeff Burnstein.  "She will also play a key role in helping continue the rapid growth of AIA's membership and The Vision Show East."

Prior to joining the AIA, Straight served as community relations coordinator for Goodwill Industries of Greater Grand Rapids, where she managed Goodwill's community outreach programs and coordinated advertising and branding efforts.

Founded in 1984, the Automated Imaging Association (AIA) is North America's only trade organization devoted to the machine vision industry.  As machine vision technology has become critical to the success of a wide range of industries, the AIA's membership has grown to 225 companies.

For more information about AIA, contact AIA headquarters at 734/994-6088.

CONTACT:  Jeff Burnstein
Automated Imaging Association
734/994-6088