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Why I Automate
While developing our communications strategy, we knew that we had to tell stories about companies that are successful because of automation.
Our goal is to share stories about companies that are using automation to succeed and compete effectively in their marketplace. Their stories are fascinating and we’re on a mission to share them with you.
There are countless examples of these companies that are often ignored by the mainstream media. So we decided to produce an ongoing video series titled “Why I Automate” in order to tell these stories. Our debut video is of Marlin Steel (www.marlinsteel.com) and its CEO/Owner Drew Greenblatt.
Filming the Why I Automate video at Marlin Steel in Baltimore, MD
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A decade ago Marlin was a successful bagel basket maker, with employees who spent all day hand bending wire in order to make baskets. But then China entered the market, and suddenly Drew couldn’t even buy the steel for what his overseas competition was selling the product for.
He had two choices:
- Go out of business and put 15 loyal employees out of work in Baltimore, Maryland. Or…
- Invest in automation, allowing him to transform his business by producing new products for a wide range of industries.
Watch to see what choice Drew and his employees made.
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