How Automation Leads to Greater Productivity 

By A3 Online Marketing Team
05/27/2014
1 minute

Surface Encounters

The benefits of automating an operation include increased production, reduced waste, and a better environment for employees. Positive results like these are among reasons why robotics orders in the first quarter of 2014 were the second highest ever in North America.

Surface Encounters of Macomb, Michigan produces granite kitchen countertops for remodeling and new home construction. In this next installment in the "Why I Automate" series, the company's CEO Chuck Russo and general manager Charlie Thiede explain the problems the company encountered using traditional production methods.

Fitting parts properly, accuracy in cutting, and the constant threat of equipment breakdowns were challenges cutting into profits and leading to frustration on the shop floor.

June 23-24, 2026 | McCormick Place

The 2026 Humanoid Robot Forum is happening at Automate in Chicago!

Join industry leaders exploring the technologies, safety, and real-world potential shaping humanoid robotics.


Robo sawjet operator Ryan Engelsman described how parts breaking down seemed like part of the job.

Automate dropped Surface Encounters' material usage by 20 percent and the company's use of systems like advanced laser measuring and Artistic-Vein Matching enabled it to better stand behind its quality guarantee to customers.

Mr. Russo said the use of robotics did not eliminate the need for people, but it allowed for more efficient production and led to an economic boost for Surface Encounters and its employees. 

Thanks to KUKA Robotics for sponsoring this Why I Automate video.

Recent Posts

Join North America's Largest Automation Network

Want more than just insights? As an A3 member, you'll not only get access to our technical analysis and industry expertise, but you'll also have the opportunity to share your own automation success stories with our engaged community of 1,300+ organizations.

From exclusive industry insights to certification programs, networking events, and advertising opportunities - discover how A3 membership can accelerate your automation journey.

Explore Member Benefits   Meet Our Members