How to Justify Automation in Your Factory

Originally Recorded February 04, 2021 | Noon - 1 PM ET

Watch this Webinar


Automation is complex. There are so many stakeholders, motivations, and justification approaches to determine the right type of automation that one should consider when adding automation or deciding to dip your toes into automated manufacturing and robotics. Our panel will discuss how to approach this decision and how to plan for success.

Attendees will learn about: 

  • Selecting the right style of automation
  • Ongoing costs such as maintenance
  • Hard Costs vs. Soft Costs
  • Total Cost of Ownership TCO

Watch this Webinar

Image of Jim Beretta

Jim Beretta

Jim Beretta is president at Customer Attraction, a Marketing Consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He operates his marketing consultancy and works with Automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding. He is also a member of A3 Robotics.

This webinar is filed under:

Motion Control & Motors