Webinars
Future-Proofing Your Supply Chain with Automation
Originally Recorded January 15, 2026 | 12-1 PM ET
ABOUT THIS WEBINAR
In an industry where time to market, innovation, leadership, and brand can make or break a company or product, understanding the supply chain is essential. In this webinar, you will discover how the automation industry is supplied, how distribution is changing, and how the industry is adapting to build a more resilient, efficient, and responsive supply chain.
As time to market becomes even more critical, you will learn the strategies companies, distributors, and robot manufacturers are using to stay connected, reduce risk, add value, and remain competitive.
In this webinar, you will learn:
- The good, the bad, and the ugly of the automation supply chain
- Lessons learned from the global pandemic
- How distribution has changed in recent years
- Why the ability to buy a robot on Amazon does not mean you should
Julian Ezman, Mechatronic Sales Engineer, Electromate
Julian Ezman is a Mechatronic Sales Engineer at Electromate, where he works closely with engineers and product teams to specify and procure advanced motion-control solutions for cutting-edge applications. He holds a BASc in Applied Mathematics Engineering with a focus on Systems and Robotics. Through his experience supporting organizations ranging from early-stage startups to large international firms, Julian has gained firsthand insight into the technical, operational, and supply-chain challenges companies face across the product lifecycle.
Chris Knorr, Director Sales & Applications, Integrion Automation
With over 30 years in various progressive rolls with some of the world leading companies in the automation industry, Chris now leads the Sales and Applications team and strategy for Integrion Automation.Over the years, Chris has assisted countless companies in the transportation, life science and consumer & industrial product industries in developing their automation strategy and optimizing their manufacturing operations through automation.
Through working with a broad range of clients bringing new products to market, Chris has gained extensive experience in what strategies lead to a successful manufacturing automation program launch and has a passion for sharing these best practices through thought leadership opportunities.
Chris Round, Global Business Development Manager, Leuze USA
Chris Round is a senior sales and marketing leader with 30+ years of experience driving revenue growth and market expansion in the automation, packaging, and electronics industries. He has held executive and leadership roles with global technology companies, building high-performing sales teams, distributor networks, and strategic integrator partnerships across North America and internationally.
Christian Holstege, Fabrication and Procurement Specialist, Mission Design & Automation
With over 11 years in the automation space, Christian has served in many areas, beginning his career as a CNC machinist, moving into machine building where he achieved his journeyman's license as a machine builder as well became certified as a Lean Six Sigma Yellow Belt. He's spent the last five years in fabrication and procurement roles, and currently focuses on efficient and timely outsourcing and procurement solutions at Mission Design & Automation.
Jim Beretta, President, Customer Attraction
Jim Beretta is president at Customer Attraction, a Marketing Consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He operates his marketing consultancy and works with Automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding. He is also a member of A3 Robotics.
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