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TECH B2B Marketing Team Grows with Strategic Communications Pro Dan McCarthy

POSTED 02/15/2024

TECH B2B Marketing, a full-service digital marketing, public relations, and business consultancy serving automation, manufacturing, and related technical industries, is pleased to announce the addition of Dan McCarthy, former managing editor of Photonics Spectra magazine. McCarthy joins TECH B2B Marketing as an account executive.

“With Dan, the TECH B2B team continues to grow — both in terms of its numbers and in the quality of industry and project expertise the agency can offer to clients,” said Winn Hardin, founder and managing director of TECH B2B Marketing. “In addition to his knowledge and contacts in photonics, manufacturing, and other sectors, Dan brings project management and marketing skills from past roles in both publishing and agency work. His abilities dovetail nicely with those of the rest of the team, and we welcome him aboard.”

While editor of Photonics Spectra, McCarthy curated content, oversaw the magazine’s redesign, and actively engaged with industry leaders to enhance the publication’s relevance and practical value to its 100,000 readers. He played a direct role in fostering new revenue by helping to launch the photonic industry’s largest annual online conference and adding video and new media to the publishing mix. Prior to joining the magazine, Dan worked at marketing agencies serving clients such as Dow Chemical, Jabil, Universal Robots, and others.

“I’ve made my career shaping narratives that describe how engineering and business drive value, and I am very excited to have found a like-minded team of professionals at TECH B2B Marketing,” McCarthy said. “Many of the agency’s clients are at the cutting-edge of their fields, and I look forward to working with the team to help those companies compete and succeed.”

McCarthy can be reached at [email protected] or through TECHB2B.com.

About TECH B2B Marketing

TECH B2B Marketing is a full-service content development, digital marketing, and business consultancy agency that helps technology companies improve lead generation, conversion rates, and brand awareness. TECH B2B serves dozens of companies in manufacturing-related markets, from SMEs to Fortune 100s. Learn more at TECHB2B.com or call 800-796-3081.