Product Launch Strategies

Ann Arbor, MI- How to launch new products. It's a challenge every marketing professional faces. Now this important topic is specifically addressed at the 3rd Annual Modern Marketing Conference, July 30-31, 2001 in New York.

'With today's market pressures, every company must learn to successfully launch their new products. This Conference, which is geared specifically for the industrial automation sector, helps marketing professionals develop the skills necessary to ensure their products don't merely 'escape,' but in fact are launched in a powerful and effective manner,' said Donald A. Vincent, Executive Vice President, Automation Technologies Council (ATC).

In his session, 'Media Choices: Advertising and Public Relations,' veteran agency executive, Jeff Forrest, French & Rogers Inc., addresses the question, 'What drives the introduction of a new product?'  Forrest explains the criteria used in judging a successful product launch. And, he covers support issues for the corporate sales force, as well as strategic considerations for new product launches.

Mark Melin, President, Online Marketing, also addresses product launch during his presentation on 'Using Hi-tech Methods to Sell Hi-tech Products.' Melin explains how to leverage electronic media to successfully launch a new product. Melin also demonstrates how to successfully develop virtual product tours, Web conferences, interactive question & answer sessions, CD-ROM brochures and coordination of effective news releases.

The conference is slated for July 30-31, 2001, at the Roosevelt Hotel in New York City. The Automation Technologies Council, an umbrella organization for the Robotic Industries Association (RIA) and Automated Imaging Association (AIA), sponsors the conference.  Managing Automation is an endorsing sponsor of the conference.

For further information on the 3rd Annual Modern Marketing Conference click here or call the Association headquarters at 734/994-6088.