Beckham Bends It in DALSA 4K; NAB Summit;

Motorola's promotion launch for its new MotoPure H12 features soccer star David Beckham captured with the DALSA Origin 4K camera. Shot in-studio against greenscreen by I.E. Effects of Culver City, CA, the commercial has been preloaded onto 13 million Motorola cell phones and dubbed into six international languages. Still frames from the shoot are also being used in billboard advertisements in Latin America and China. See a Quicktime trailer on our website.
 
DALSA at the NAB Digital Cinema Summit
Join DALSA Digital Cinema's Head of Production Technology Dan Rosen and other industry leaders for the ‘‘Digital Cinematography: From HD to 4K’‘ panel on April 12th,   8:45am at the Las Vegas Convention Center, S222. 
 
Also, join DALSA Digital Cinema President Rob Hummel as he moderates ‘‘Stereoscopic 3-D Film: Journey to the Center of the Earth Case Study’‘ that explores the production and postproduction of the first live action/visual effects film created exclusively in 3D for digital release, taking place on April 14th at 11:50am in the Content Theatre at the Las Vegas Convention Center. 
 
Get the trailer from Alan Chan's Award Winning 4K Postcards from the Future
‘‘Postcards from the Future’‘, winner of four 2007 HDFEST 2007 awards, is Director and VFX guru Alan Chan's vision of the future of space exploration. Lensed by DP Eric Adkins and produced using a completely digital post-production pipeline, Postcards is a large format look into the future of 4K. View trailers and 4K frames on our website.
 
In the LA area and have a 4K production in mind?
Visit our state of the art camera rental facility in Woodland Hills, CA, and experience for yourself the unparalleled image detail and exposure latitude of the DALSA Origin 4K camera.

DALSA and 4K - a history that goes back almost 20 years  
Although ‘‘4K’‘ is a relatively new term in the field of cinematography and motion picture archiving, it actually dates back almost 20 years to the early days of machine vision. In the late 1980s, DALSA released the world's first commercially available high performance line scan image sensor chip capable of capturing at 4K resolution (4096 pixels per horizontal line). The company's chip technology evolved over the next decade into a viable and widely deployed solution for scanning 35mm film, which helped to usher in an era of affordable, high quality 2K and 4K film scanning and lead to the successful restoration of film classics and the digitization of new projects as the motion picture industry moved toward the digital intermediate process. In the late 1990s, the company developed the world's first 4K eight million pixel image sensor chip for Japan's NHK. That development proved to be a springboard for the eventual development of the current DALSA motion picture image sensor and the award-winning DALSA Origin 4K camera, which was launched at NAB in 2003. In 2005, Director and visual effects guru, Alan Chan, used the Origin to shoot the world's first, fully digital, 4K project, ‘‘Postcards from the Future,’‘ premiering in May, 2007. Also in 2007, DALSA completed its first 4K feature length motion picture, ‘‘Reach for Me’‘, directed by LeVar Burton. After nearly 20 years, DALSA's 4K legacy continues, as the company delivers on its commitment to bringing the motion picture industry the very best image capture tools, without compromising on image quality.

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About DALSA  
DALSA is an international leader in high performance digital imaging and semiconductors with approximately 1000 employees world-wide. Established in 1980, the company designs, develops, manufactures, and markets digital imaging products and solutions, in addition to providing semiconductor products and services. DALSA's core competencies are in specialized integrated circuit and electronics technology, software, and highly engineered semiconductor wafer processing. Products and services include image sensor components (CCD and CMOS); electronic digital cameras; vision processors; image processing software; and semiconductor wafer foundry services for use in MEMS, high-voltage semiconductors, image sensors and mixed-signal CMOS chips. DALSA is listed on the Toronto Stock Exchange under the symbol ‘‘DSA’‘ and has its corporate offices in Waterloo, Ontario, Canada.