Working with Mainstay Digital, MES Fire launched a web-based augmented reality (AR) experience that let attendees and prospects engage with the RevolveAir system directly from their phones. No app required. Just a QR code, printed on business cards, handed out at shows, or emailed after a meeting.

The AR experience allowed users to:

• Rotate and scale the Frontier trailer in their own space
• Walk around it virtually as if it were on the show floor
• Zoom into key features like the dual-fill chamber and protective enclosure
• Access contextual descriptions of how the system operates

The outcome? Attendees could explore the product even in smaller booth footprints, and more importantly, stakeholders back at headquarters could experience it, too.

Hard Data from Soft Surfaces: AR Analytics at Work

Because the AR experience was browser-based, MES Fire also gained powerful insights from usage analytics. According to the dashboard:

• The experience has been accessed in 5 countries and over 100 cities
• Average session duration was over 7 minutes, far exceeding typical website engagement benchmarks
• Views per user peaked at 3.15, indicating repeat interaction in key locations

This type of geo-based insight lets MES Fire and RevolveAir identify where interest is strongest and tailor follow-up outreach accordingly.

Real Savings and Scalable Impact

Using AR eliminated the need to ship the RevolveAir system to every event, saving thousands in freight and setup costs. But the benefits extended well beyond the booth:

Extended Engagement- With QR codes, prospects could revisit the trailer later, or share with their teams.

Global Accessibility- Stakeholders anywhere in the world could experience the product in their own space.

Future Proofing- If the trailer gets updated, MES Fire can revise the digital version without scheduling a new photo or video shoot.

These are the scalable advantages that traditional sales tools just can’t deliver.

Why Buyers Respond to Immersive Content

Interactive content drives 2x more engagement than static formats.

• 54% of buyers spend more time with interactive experiences
• 88% of marketers say interactivity differentiates their brand.
• 93% agree interactive formats better educate buyers.

This shift isn’t unique to MES Fire. Industry-wide trends show that interactive content outperforms static visuals across the board.

The combination of deeper learning, personalized exploration, and higher retention makes immersive content like AR not just a “nice to have,” but a competitive differentiator.

Takeaways for Forward Thinking Product Teams

• No space limitations: Products that don’t fit in a booth can still dominate the floor.
• No physical shipping required: Lower costs, fewer risks.
• No gatekeeping: Buyers and internal champions can explore at their own pace.
• No rework: Update once and redeploy across the globe.

MES Fire’s approach shows how immersive content isn’t just a stopgap it’s a strategic advantage.

For B2B manufacturers and solution providers, this is what scalable visibility looks like.

Bring Your Product Anywhere

You don’t need more booth space to make a bigger impact. You need better tools. With browser-based AR from Mainstay Digital, your most complex product can show up in any sales conversation, showroom, or boardroom on demand.

Let’s talk about turning your biggest asset into your most portable one.

Book a strategy session at mainstaydigital.com