Bosch Rexroth Announces Addition to Kassow Robots’ U.S. Sales Team

Copenhagen, July 21, 2026 – Bosch Rexroth, a leading global supplier of drive and control technologies, today announced the hire of Eric Updike as Senior Business Development Manager for their 7-axis industrial collaborative robot (cobot) business, Kassow Robots. Cobot integration within industries is growing, and Kassow Robots is meeting that demand by adding resources and staff, such as Updike, to strengthen its global sales organization while supporting customers and partners worldwide.

“Eric’s expertise in industrial automation and technical sales makes him a valuable addition to the team,” said Kassow Robots Chief Sales Officer, Christoph Rieger. “We are confident that Eric will be instrumental in building our presence in North America and assisting our customers in applying our cobot technology in ways that best support their operations.”

In his new role, Updike will drive growth by building and managing Kassow Robots’ U.S. distributor network, leading projects through the full sales cycle for cobot applications in assembly, pick and place, packaging, welding and more. Updike is responsible for managing revenue targets, working closely with regional and international sales leadership. He will lead technical support to help customers improve productivity, cost savings and accuracy across operations, as cobot integration is expected to have a Compound Annual Growth Rate (CAGR) of 34.5% by 2035.

Updike joins the team with 22 years of experience helping industrial and manufacturing-focused organizations drive business growth through consultative selling, strategic planning, new business development and channel management. His experience includes working with executives, engineers, operation teams and channel partners to support adoption of automation solutions that improve rate of production, safety and return on investment.

Kassow Robots’ growth is evident in its recently expanded KR series of cobots. Earlier this year, it introduced the KR1824 and KR1240, which are built for higher-payload applications. The 7-axis cobot solutions are designed to integrate seamlessly into industrial environments, now with more power without compromising flexibility.

Bosch Rexroth acquired Denmark-based Kassow Robots in 2022, further strengthening the company’s robust factory automation portfolio. To learn more about Kassow Robots’ collaborative robot solutions, please visit www.kassowrobots.com.

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About Kassow Robots

Kassow Robots, founded in Copenhagen, Denmark, by Kristian Kassow, develops and manufactures unique, efficient 7-axis lightweight robots for industrial applications. Bosch Rexroth has been the majority shareholder since April 2022, with co-owner Kristian Kassow continuing as CEO. The company’s motto is “strong, fast, simple.” Its robots offer speed, power, and extended reach. The user-friendly design gives businesses greater flexibility, enabling SMEs without in-house robotics specialists to implement complex automation and programming cost-effectively and independently. Additionally, the compact design of the cobots allows them to be used in confined spaces. The robust product family includes seven lightweight cobots: the KR810 (850 mm reach / 10 kg payload), KR1018 (1000 mm / 18 kg), KR1205 (1200 mm / 5 kg), KR1240 (1200mm / 40 kg), KR1410 (1400 mm / 10 kg), KR1805 (1800 mm / 5 kg) and KR1824 (1800mm / 24 kg).

About Bosch Rexroth:
As one of the world’s leading suppliers of drive and control technologies, Bosch Rexroth ensures efficient, powerful and safe movement in machines and systems of any size. The company bundles global application experience in the market segments of Mobile and Industrial Applications as well as Factory Automation. With its intelligent components, customized system solutions, engineering and services, Bosch Rexroth is creating the necessary environment for fully connected applications. Bosch Rexroth offers its customers hydraulics, electric drive and control technology, gear technology and linear motion and assembly technology, including software and interfaces to the Internet of Things. With locations in over 80 countries, around 31,900 associates generated sales revenue of 6.5 billion euros in 2025.

To learn more, please visit the local country sites:

USA:  www.boschrexroth-us.com 

CANADA: www.boschrexroth.ca

MEXICO: www.boschrexroth.mx
 

The Bosch Group is a leading global supplier of technology and services. It employs roughly 413,000 associates worldwide (as of December 31, 2025). The company generated sales of 91 billion euros in 2025. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, digitalization, electrification, and artificial intelligence. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in hardware, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture intelligent, user-friendly, and sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 500 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. Bosch employs some 82,000 associates in research and development.

Additional information is available online at www.bosch.com, www.bosch-press.com.

Media Contact

Jamison Crenshaw

Senior Public Relations Account Manager

Dalton Agency

[email protected]

Roman Anisimov
Senior Marketing Specialist
Kassow Robots ApS 
Cell: +45 71 74 14 45
[email protected]

https://www.kassowrobots.com/