« Back To News
Mission Design & Automation Logo

Member Since 2020

LEARN MORE

Mission Design & Automation develops custom process and equipment solutions that simplify automation for North American manufacturers. We help companies: Conceptualize, specify, build, program, and install new automation solutions that improve safety, speed, quality, repeatability — and revenue. Manufacturers turn

Content Filed Under:

Industry:
N/A

Application:
N/A

Introducing Mission’s Newest Vice President, Gerald Halford

POSTED 08/15/2024

Mission Design & Automation (Mission) is thrilled to welcome Gerald Halford as a new Vice President. With more than 20 years of extensive experience in the automation industry, Halford is a valuable addition to our executive team. His expertise will be pivotal in enhancing our operations and helping drive the next phase of growth for Mission Design & Automation.

A Proven Leader in Automation

Gerald Halford's journey in the automation industry began directly after he graduated from Central Michigan University with a Bachelor of Science in Mechanical Engineering. His career has encompassed various roles, including jobs in engineering, project management, business leadership, and more recently, Vice President & General Manager at JR Automation.

“In some way, shape, or form—my whole career has been in automation,” Halford said. “It has all been spent in this industry, and it has been a lot of fun.”

Focusing on Customer-Centric Growth

Halford is eager to connect with customers and collaborate closely with Mission's functional teams, helping drive growth and innovation within the company. He also noted that he’s looking forward to getting back to the fundamentals of automation and what makes a company in this industry successful: the people.


July 22-23, 2025
Hyatt Regency, Minneapolis, MN


 

“It's amazing to watch the Mission team solve customer issues with teamwork and innovation. It is a testament to the leadership at Mission that has been here, and it is exciting to be a part of that team and the future growth and potential,” Halford said.

Looking Ahead

We look forward to the positive impact Halford will make on our operations and the overall growth of the company.

Join us in welcoming Gerald Halford to Mission Design & Automation!

About Mission Design & Automation

Mission Design & Automation is a leading provider of custom industrial automation and robotics integration solutions. Founded in 2004, Mission specializes in designing, engineering, and manufacturing innovative automation systems that increase productivity and efficiency for a wide range of industries. The industries we serve include automotive, agriculture, construction, defense, food and beverage, medical device, and more. With a commitment to customer experience, employee success, and robust manufacturing equipment, Mission has earned a reputation as the expert partner for complex systems integration programs.

For more information, please visit www.missiondesignauto.com