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RIA has transformed into the Association for Advancing Automation, the leading global automation trade association of the robotics, machine vision, motion control, and industrial AI industries.

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A3 Launches New Website to Educate and Inform About the Benefits of Automation

POSTED 01/08/2014

n Arbor, Michigan, USA) – The Association for Advancing Automation (A3) has launched a new website, www.a3automate.org. This blog-based website will tell the real story about companies that are successful because of automation, and how automation makes a positive impact on society.

“The automation industry is helping to create an abundance of higher-quality, higher-paying jobs every day,” said Jeff Burnstein, President of A3, a trade group representing over 750 companies from 32 countries involved in robotics, vision, and motion control technologies. “Media – as well as the general public – often have the age-old misperception that automation hinders job creation when in reality the exact opposite is true, and our new website will be used to dispel this myth.”

The website will feature blog posts that cover automation strategies and success stories of businesses that are successfully competing in today’s global marketplace. The website is also the place to view A3’s new “Why I Automate” video series. The first video is of Marlin Steel in Baltimore, Maryland. CEO/Owner Drew Greenblatt tells the story about how a bagel basket maker, who when faced with the prospect of going out of business instead transformed his business by investing in automation. This gave Marlin Steel the ability to produce innovative products into markets that would have not been possible before. Visit www.a3automate.org to see the rest of the story.

“We want to inform the general public that they should embrace automation, not fear it,” added Burnstein. “We also hope that business leaders who do not currently automate will see the benefits of automating and choose to investigate automation opportunities at their companies.”

Visit www.a3automate.org to subscribe to the A3 blog and follow A3 on Twitter, LinkedIn, Google+ and other social media outlets.

About Association for Advancing Automation (A3)

The Association for Advancing Automation is the global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. A3 is the umbrella group for Robotic Industries Association (RIA), AIA - Advancing Vision + Imaging, and Motion Control Association (MCA). RIA, AIA, and MCA combined represent 750 automation manufacturers, component suppliers, system integrators, end users, research groups and consulting firms from throughout the world that drive automation forward.

For more information, please visit our websites: A3 - www.a3automate.org. RIA - www.robotics.org. AIA - www.visiononline.org. MCA - www.motioncontrolonline.org.

Bob Doyle
Director of Communications
(734) 994-6088