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With more than 7,500 manufacturing and distribution clients and over 300 industry-focused professionals, Wipfli ranks among the top 20 advisory and accounting firms in the nation. From operational improvements and performance enhancements to large-scale digital transformation, we help clients achieve

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Mid-market technology trends report

POSTED 06/07/2024  | By: Wipfli

We surveyed more than 250 c-suite leaders, founders and directors of mid-market companies to understand how technology is reshaping their work. We wanted to know where mid-market companies have invested their innovation dollars so far — and whether their investments have paid off.

Our survey also asked leaders to anticipate their next round of technology investments.

Learn how mid-market executives are approaching the evolving technology landscape, diving into:


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  • Focus areas from the past five years of technology investment.
  • How technology and innovation have shifted workforce dynamics.
  • Projections for the next five years of investment and innovation.

Download report