Level Up: How to Leverage Social Media to Drive Trade Show and Event Attendance

March 21, 2024 | 12 PM - 1 PM ET

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This webinar is exclusive to A3 members.

We love marketing events. Over the years, we’ve learned a lot of best practices along the way. This webinar is to help you learn the keys to leveraging social media to boost trade show and event attendance.

Learn the fundamentals of crafting robust event social media strategy, including creating compelling digital assets such as graphics and videos to facilitate widespread sharing. Discover the power of forging partnerships and nurturing relationships to amplify your event's reach. Uncover strategies for harnessing the unique features of each social media platform to empower attendees to become brand advocates. Explore the benefits of integrating live online components into your event experience and leveraging testimonials to enhance credibility.

Lastly, gain valuable insights into streamlining and automating your social media efforts for maximum efficiency and impact. Don't miss this opportunity to elevate your event marketing game and drive tangible results!

Key Takeaways:

  • Basics of good event social media strategy
  • Library of digital assets to help others share
  • Leverage partnerships and relationships
  • Use unique features on each platform to help attendees represent your event/brand on their own social
  • Have an online aspect to your show
  • Use attendee, sponsor, and exhibitor testimonials

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Image of Tracy Niehaus - Director of Marketing, Warehouse Solutions, North America

Tracy Niehaus - Director of Marketing, Warehouse Solutions, North America

Tracy is a passionate and results-driven marketing leader with 35+ years of experience implementing successful B2B marketing strategies and initiatives for complex industrial products and services. She joined Vanderlande in 2021 and has spearheaded the development and execution of the market entry strategies for North America to strengthen Vanderlande’s market presence, drive demand for sales and build brand awareness. She is currently responsible for all marketing activities for Vanderlande’s warehouse solutions in North America including positioning/messaging, strategic marketing planning, content marketing, brand awareness, thought leadership, demand generation, marketing automation and sales enablement, account-based marketing (ABM), trade show/event coordination and management, marketing communications, public relations, social media marketing, and US website/SEO.

Niehaus brings significant senior executive level experience to her role with a proven track record of delivering impactful results through innovative campaigns, brand building, and revenue generation. Prior to joining Vanderlande, she served as director of marketing for Honeywell Intelligrated where she led global marketing teams in North America, EMEA and APAC and was responsible for global marketing programs for end-users and channel partners. Niehaus has a BA in English from Providence College. She has been a member of the A3 Marketing Committee since 2015 and is currently the chair, and she has served as a co-chair for MPro (MHI’s Marketing Professional Community) since 2016. She was awarded MPro’s Inaugural Outstanding Marketer of the Year Award in 2023.

Image of Jana Martin - Media Production Manager

Jana Martin - Media Production Manager

With over 12 years of professional social media experience, Jana Martin, media production manager at A3, specializes in video content creation. Her commitment to leveraging visual storytelling in social media has translated into engaging audiences and transforming concepts into captivating digital experiences for Fortune 50 brands before joining the A3 team in early 2023.

This webinar is filed under:

Motion Control & Motors