EOAT: The Democratization of Gripping

Originally Recorded November 03, 2022 | Noon - 1 PM ET

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End of Arm Tools do the heavy lifting in industrial automation. Designing and choosing EOATs used to be hard and servo EOATs were expensive. All of that has changed. We are in a renaissance for innovative, smart end of arm tools, and robot accessories. 

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Jim Beretta

Jim Beretta is president at Customer Attraction, a Marketing Consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He operates his marketing consultancy and works with Automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding. He is also a member of A3 Robotics.

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