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Baumer offers high-quality digital cameras (GigE Vision®, USB3 Vision™, Camera Link®) for PC-based image processing systems and intuitive vision sensors as well as OEM vision engineering for customized vision components to be used for many different applications across varied industries. Baumer Optronic GmbH is a subsidiary of the Swiss Baumer Group – a global leader in sensor solutions for factory and process automation.

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Outstanding Product Innovation: Baumer SmartReflect Light Barrier Recognised by Frost & Sullivan

POSTED 01/15/2013

g hspace="10" alt="Award ceremony for the New Product Innovation Award for the SmartReflect light barrier (from left): Christian Adolph (Head of Group Marketing Baumer), Dr. Oliver Vietze (CEO Baumer) and Noel Anderson ( Vice President - Growth Partnership Services - Europe, Israel and Africa , Frost & Sullivan)" align="right" width="300" height="220" src="/userAssets/aiaUploads/image/Baumer_Frost-Sullivan.jpg" />SmartReflect by Baumer, the light barrier without reflector, keeps on wowing the market. The innovative sensors were recognised with the “New Product Innovation Award” by Frost & Sullivan, an independent, internationally operating research & consulting company analyst after a qualified research of the light barriers market.

SmartReflect by Baumer brings numerous benefits for industrial customers and is a proof of how technological innovations can significantly improve productivity in manufacturing, stated Frost & Sullivan.

“Baumer has developed an innovative SmartReflect for diverse industrial environments to address the need
for a robust light barrier solution, which would not have the disadvantages of conventional sensors available
in the market.)”, noted Emil Lazarski, Research Analyst Frost & Sullivan.

With the SmartReflect light barriers, the light beam - in contrast to a retro-reflective or through beam sensor -
is set up between the sensor and a machine part, for example. An object interrupts the light beam and
triggers the sensor. The only condition is that there must be a background, for example any machine part, in
the sensing distance of the sensor. In this way the separate reflector becomes superfluous and a common
weak point is rectified. Special SmartReflect variants can use the same principle to detect transparent
objects like bottles, trays or even foils.

Frost & Sullivan also underlined the aspects of cost efficiency provided by the SmartReflect sensors: “This
product is capable of enabling a very high ROI (return of investment) due to savings in maintenance costs,”
stated Lazarski. “As there is no need to replace reflectors, downtime is reduced and productivity is improved.
SmartReflect not only ensures substantial reduction in operating costs, but also cost savings due to easier
installation, commissioning and alignment.”

Dr. Oliver Vietze, CEO of Baumer Group, expressed his appreciation for the award: “It is Baumer’s
commitment to be innovation driver on the sensor market, and the award is giving impressive proof of our

An innovation is only as good as rated by the customers for its additional product benefit. This time again,
the force behind SmartReflect were the customers. The initial spark for SmartReflect came from the food &
beverage industry where demanding hygienic standards caused many problems to the reflector of
conventional solutions. “We listened carefully and worked on a novel approach ” noted Vietze. “This is how
SmartReflect was born, the light barrier without separate reflector. Thanks to measurable product benefits,
our SmartReflect sensors are experiencing greatest interest also in many other application fields in the
handling and packaging industry as well as logistics”.