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Member Since 2017


Güdel Inc. is the US subsidiary of Güdel Group, a global manufacturer of robotic automation products, systems and services. Güdel supplies linear motion modules, robot track motion units, gantry robots and components to OEM’s, systems integrators and machine builders serving the automotive, aerospace, logistics, heavy industrial and power generation industries. Güdel Inc. Is located in Ann Arbor, Michigan in a dedicated 45,000 square foot facility, providing North American customers with engineering, design, production, and, customer service support. Güdel Group was founded in 1954. Headquartered in Langenthal, Switzerland, today Güdel operates in 21 locations worldwide.

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Güdel, Inc. Appoints Joe Campbell, Vice President of Sales and Marketing

POSTED 12/09/2013

rong>US North American Operations

ANN ARBOR, MICHIGAN  Stefan Nilsson, CEO of Güdel, Inc., a Swiss-based manufacturer of linear motion for factory automation has announced the appointment of Joseph E. Campbell as Vice President of Sales and Marketing for Güdel Inc.’s North American Operations. Joe manages a team of sales, marketing, and application engineering professionals based throughout the US. He is responsible for all Joe Campbellsales, marketing, technical support, business development, communications and commercial operations for Güdel components, modules and standard solutions for businesses. Joe reports to Stefan Nilsson.

Joe has built his career in factory automation, robotics and the machine vision industry. He has held leadership roles in sales, marketing, manufacturing, integration and engineering, including assignments with ABB, Applied Manufacturing Technologies, KUKA, and Adept Technology. In addition, Joe provided strategic and tactical consulting to leading companies throughout the industry and, has served on the board of the AIA and RIA.

Joe is a graduate of the University of Cincinnati and resides in Bloomfield Hills, MI with his wife and daughter.

About Güdel, Inc.
Güdel is a global leader in linear motion for factory automation, and Güdel Inc. is the wholly owned subsidiary serving North America. Güdel produces high-reliability, high-performance gantry robots, track motion units and components (racks, rails, gearboxes and drives) for its diverse market segments. Güdel customers are integrators, line builders and OEM manufacturers who serve the automotive, aerospace, fabricated metals, power generation and heavy industrial segments. In addition, Güdel provides automation solutions for specific market applications such as powertrain, tire and press automation. Güdel Inc.’s 45,000 square foot U.S. manufacturing operations are located in Ann Arbor, Michigan. There it provides its US and Canadian customer’s full engineering, manufacturing and customer care support. Güdel was founded in 1954, and is privately-held. Güdel operates in 21 locations worldwide. Güdel, Inc. is a Platinum member of the Robotics Industries Association.

Janice Milhem
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