Basler's Website Now in Chinese, Japanese and Russian
The German and English websites of camera manufacturer Basler are now joined by versions in Russian, Japanese and Chinese. Current and prospective customers in these important, emerging markets can now find out more about Basler's portfolio of digital machine vision cameras and the technology they use in their own national language.
Tools and News in Local Languages
The goal of the website is not just to inform visitors about Basler products, but also to provide them with tried-and-tested online tools for selecting the right camera for their application. For this reason the camera selector and the interface advisor tools have been transferred into the respective languages. Translation of all company news, ensures that customers have better access to the latest information about product innovations, technological breakthroughs and interesting events in their own tongues.
Different Machine Vision Requirements for Different Regions
Russia is considered a young, dynamic market for the field of machine vision. There is growing demand for greater production capacity, including an update to the available lines. It also represents an attractive growth market for infrastructure applications. These are areas in which industrial and network cameras are playing an increasingly important role.
China is the second largest national economy in the world and has demonstrated a growing need for vision systems for its constantly growing production base. With growing automation in production and quality controls, the demand for image processing systems on the Chinese market is booming.
Japan represents one of the world's largest markets for machine vision solutions. Many perfected production facilities use machine vision systems to handle tasks like inspection of production processes and control of robots. Industrial cameras are at the core of these systems, and have played an important role for decades.
Anke Wübbelmann, Head of Communications at Basler, sees the local websites as an important milestone: "Our website translated into the local languages is an important instrument for improving our competitiveness and profile in the respective regions, even where all three markets present very different challenges.”
Basler is convinced that the modern and clean design of its website will appeal to Russian, Japanese and Chinese visitors. With more than 400 pages of information, the website also serves as a valuable resource for resolving industrial image processing tasks.
Basler is a leading global manufacturer of digital cameras for industrial and video surveillance applications, medical devices, and traffic systems. Product designs are driven by industry requirements and offer easy integration, compact size, excellent image quality, and a very strong price/performance ratio. Founded in 1988, Basler has 25 years of experience in vision technologies and has designed and manufactured high quality digital cameras for 15 years. The company employs over 400 people at its headquarters in Ahrensburg, Germany, as well as in international subsidiaries and offices in the U.S., Singapore, Taiwan, China, and Korea.