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American China Expert Hand-picked for OnRobot’s Ambitious Venture in Asia

POSTED 07/16/2019

The Danish export company OnRobot has recruited a unique hybrid individual to guarantee success in the Asian market. He has already set up one Danish robot company in that region. Now’s the time for a repeat success.  While born, raised and educated in the United States, James Taylor’s career has mainly featured management positions in the fields of business development and marketing in technology companies in Shanghai. 

Based in OnRobot’s Singapore branch, James Taylor has now taken on a mission. The automation wave in Asian industry also leads to fierce demand for OnRobot’s inventions: technologies, tools and accessories that make it easy to build and use collaborative robotics - also known as cobots.

James Taylor has just been appointed as OnRobot’s General Manager in the APAC region.

“The robot industry has an almost infinite potential for growth, because the manufacturing industry throughout the world continues to maximise its production to remain competitive and capture market shares.
 As Asia continues to grow and strengthen its position in the global economy, OnRobot has a great opportunity to become a key player in helping the Asian industry produce in a more flexible, competitive way,”
says James Taylor, OnRobot.

He points out that the Danish robot industry has succeeded in establishing itself as a hub, from which spearhead technologies such as cobots come. OnRobot is expanding rapidly and, in the space of just a few years, is planning to develop or acquire up to 40 new inventions and start-ups in the cobot equipment sector.

The winning team = Cobot + employee

As a technology advocate, OnRobot currently addresses a strong megatrend in the automation field. Now that cobots have become a common industrial tool, the market is hungry for intuitive cobot accessories that make it easy and flexible to build complete solutions with collaborative robotics.

“It is the combination of people and robots in close collaboration that creates the best results. Research by MIT in Boston shows that cobots + employees are 85% more efficient together than separately,” says Enrico Krog Iversen, CEO of OnRobot.

10 years after the launch of the world’s first cobot, the potential for automation with collaborative robot solutions is still enormous. This means there is an increasing demand for accessories. Cobots have made automation profitable and manageable for small and medium-sized enterprises, which account for 95% of manufacturing companies in global industry. The market for cobots continues to grow rapidly and will continue to do so for many decades to come. Energias Market Research expects the market to grow by 57.4% per year until 2023, when global revenue will reach the DKK 30 billion mark. At the same time, OnRobot is expanding dramatically in terms of both the global market and its product portfolio. This is done through both organic growth, the establishment of regional offices and the acquisition of companies with new innovative grippers and other equipment for cobots. During 2020, OnRobot expects to have 40 different products to accommodate the need for the easy, flexible automation of work tasks.

James Taylor sees a huge potential for creating more efficient jobs in the Asian region:

“In Asia, a number of companies have discovered the potential of solutions, in which employees and robots work closely, each doing what they are best at. But the potential is still relatively unexploited.  There are so many tasks within areas such as machine fitting, polishing, grinding, assembly and packaging, which are done manually in the Asian industry - and on a large scale.

“Many Chinese manufacturers still regard automation as something very complex, time-consuming and space-consuming and costly to take on.  That’s what makes it so exciting to represent a company that has lowered the automation barriers to a minimum, so manufacturers can quickly reap the benefits of their robotic solutions while strengthening flexibility and enhancing the working environment.”

Same boss - new venture

In so many ways, James Taylor knows his stuff. This is not the first time he will be working for a Danish robot company in Asia, nor is it the first time he will be doing so under a CEO by the name of Enrico Krog Iversen. So, the former CEO of Universal Robots has again hand-picked a strong professional to ensure that OnRobot can reap the benefits as a front runner in a highly demanding market.

“The fact that Enrico Krog Iversen is head of this company was a crucial factor when it came to accepting this position.
 I am very impressed with his ability to read market needs and opportunities, create a crystal-clear vision and dedicate himself fully to realising it. It’s great to work under such a resolute, determined leader and as part of a global team with an abundance of drive and passion,”
says James Taylor.

It was wanderlust and an urge to challenge himself both as a person and a professional in a radically different culture that originally led James Taylor to China.

 “In and around the turn of the millennium, people in the West began to notice the enormous potential, positive energy and rich culture that China represents. I was attracted to the unique atmosphere, while I learned to speak and understand Mandarin. It’s a huge advantage for me in my new role, because being able to speak the language also helps you understand the mentality. It means I can quickly develop strong business relationships and create results much more quickly,” explains James Taylor.

Collaborative Robots This content is part of the Collaborative Robots curated collection. To learn more about Collaborative Robots, click here.