Editorials
RIA Members Talk About How RIA Helps Them Sell
POSTED 05/31/2008
“One of the many benefits of being a member of the RIA is the instant credibility it gives our company when we display the RIA logo on our Web site. When companies see the RIA logo on our site, I think that they feel more comfortable that they are dealing with a legit, competent resource for their robotic needs. It's kind of like seeing a local service company displaying a BBB (Better Business Bureau) logo on their letterhead.” – Keith Wanner, President, RobotWorx
“I want you to know the positive impact the RIA Safety Conference has been for our company. At (the) recent robot safety conference in Indianapolis, we were able to meet with several key contacts, during the tabletop portion, that we would have otherwise had difficulty to meet with. Just want to let you know that this is a great way to meet new potential customers.” – Dan Peretz, Vice President of Sales, IPR Automation
“We have had a lot of good leads from RIA.” – Ross Farr, President, Farr Automation.(Editor’s note: We were told Farr Automation got another lead from RIA the same day they gave us this comment.)
'Being a member of the RIA has brought Staubli Corporation benefits in various areas. We have been presented with opportunities to network with industry executives, showcase successful applications, brand exposure in the leading website for the industry, new employee choices with industry experience, and most importantly it has brought us new customers. The RIA has allowed us to work closely with leaders in the automation industry to guide and council on standards and new market initiatives.' - Joe Gemma, Division Manager, Stäubli Robotics
'As I evaluate RIA membership for Epson year after year there is no question that the benefits of the exposure we receive in the industry, on the RIA web site, the click throughs to our own web site, leads, and cost savings on advertising, shows and conferences far out weigh the small cost. Especially when compared to trade magazine web sites and advertising.' - Michael Ferrara, Director, Factory Automation Robotics, EPSON Robots .
'FANUC Robotics has found RIA to be an effective resource for developing sales leads, and has even been able to trace some specific sales back to member-related activities with the Association.' - Cathy Powell, Senior Marketing Analyst, FANUC Robotics America, Inc.
‘‘The Robotics Industry association acts as a center point to assist companies in clearly navigating the complicated world of Robotic automation. The RIA brings together the resources and experience of 100's of companies to make your automation solution not just possible but probable.’‘ -- Peter Cavallo, Section Manager, DENSO Robotics
‘‘I like the face-to-face interaction with leading executives from robot supplier companies that you get at RIA events. This gives me the chance to tell them exactly what I need to help my company apply robotics more successfully.’‘ -- Steve Holland, Director-Mfg. Systems Research Lab & Chief Scientist - Mfg., General Motors Corporation
‘‘As a member of RIA, I get to network with like-minded people who are facing the same challenges I am. RIA also keeps me up-to-date on where the robotics industry is headed.’‘ -- Dr. Delbert Tesar, Prof, Carol Cocrell Curran Chair in Eng., The University of Texas at Austin
‘‘RIA membership is a smart marketing investment. It allows you to reach qualified customers at a fraction of normal advertising costs. RIA has directly contributed to Motoman's outstanding success record.’‘ -- Craig Jennings, President, Motoman, Inc.